A mini brand identity for small teams with big hearts
identity
THE ESSENTIALS PACKAGE
voice
brand
For charities and non-profits (plus therapists, coaches and small businesses) who want to show up confidently and consistently, without the faff or cost of a full rebrand.
/ WHAT'S INCLUDED
Everything you need to look and sound like you
Five pieces that work together, so your brand feels consistent wherever it shows up.
A simple, flexible logo
Primary and secondary lockups, so it works everywhere from your website header to a social avatar.
Colour palette + type pairing
A custom palette and font pairing that feel like you and stay readable at every size.
A 3-sentence brand statement
Your purpose and personality, captured in words your whole team can use.
Tone of voice guide
Keywords plus do's and don'ts, so everything you write sounds consistent.
Social media templates
Up to six on-brand, eye-catching templates your team can reuse and adapt.
A 1 to 2 page website
A heavily discounted Squarespace site for Essentials clients. Just ask when you book.
/ WHO IT'S FOR
Outgrown your DIY brand, but don't need a full rebrand?
Essentials sits in the sweet spot: a proper brand foundation built with strategy and messaging, at a size and price that suits small teams.
- You've outgrown your DIY brand
- You want a professional look without a full-scale rebrand
- You run a charity, small business or therapy practice and need help showing up online
/ PRICING
Three ways to get your essentials
Same core deliverables, different levels of discovery and refinement.
All the core deliverables with a streamlined discovery process.
- Logo, colours + type
- Brand statement + tone of voice
- 3 social templates
Everything in the package, with room for a round of refinements.
- Logo, colours + type
- Brand statement + tone of voice
- 6 social templates
- 1 round of refinements
For extra customisation or an additional feedback round.
- Everything in Standard
- Extra customisation
- An additional feedback round
/ HOW IT COMPARES
More than visuals: a full brand foundation
Here's how Essentials stacks up against our other brand packages.
The 6 brand pieces: logo · colours + type · brand statement · tone of voice · social templates · strategy + support
Launch your new brand with a site to match
Essentials clients get a heavily discounted 1 to 2 page Squarespace website, designed alongside the brand so everything lands together. Mention it when you book.
Ask about the add-on/ QUESTIONS
Questions, answered
How long does the Essentials Package take?
Essentials is quicker than a full brand project. We'll agree a clear timeline with you on your discovery call, and the main things that affect it are the tier you choose and how quickly feedback comes back.
What do I need to have ready?
Just a sense of who you are and who you serve. We'll guide you through the rest in discovery, including your purpose, your audiences and any brands you love.
What files will I get?
Logo files for print, web and social (including light, dark and small-space versions), your colour codes and fonts, the brand statement and tone of voice guide, and editable social templates.
Is this right for a charity?
Very much so. Essentials was designed with small charities and non-profits in mind: a professional brand foundation without the cost or time of a full rebrand.
Can we upgrade to a full rebrand later?
Yes. Essentials is a solid foundation to build on, and everything we create can be extended into a full identity and brand guidelines when you're ready.