identity
The Essentials Package for charities + non-profits
messaging
voice
A mini brand identity for small teams with big hearts
Perfect for charities and non-profits (and therapists, coaches and small businesses!) who want to level up their visual identity and online presence - without the faff of a full rebrand.
This new affordable branding package gives you just enough to show up confidently, consistently, and in a way that feels like you.
What's included:
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A simple, flexible logo design (primary + secondary lockups)
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Custom colour palette + typeface pairing
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A 3-sentence brand statement to capture your purpose and personality
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Tone of voice guide (keywords + do’s and don’ts) for consistency across your content
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A set of social media templates (up to 6) to keep your posts on-brand and eye-catching
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Want a website too?
We offer a heavily discounted Squarespace website add-on (1–2 pages) for Essentials clients. Just let us know if you'd like to include it.
Who is it for?
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You’ve outgrown your DIY brand
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You want a professional look and feel - but don’t need a full-scale rebrand
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You run a small business, charity, or therapy/coaching practice and need help showing up online
What does it cost?
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£950
Essentials Lite
Includes all core deliverables with a streamlined discovery process and fewer social templates (3 instead of 6).
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£1,200
Essentials Standard
Our most popular option — includes everything listed above, with room for one round of refinements.
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£1,500
Essentials Plus
Ideal if you’d like extra customisation or an additional feedback round.
How does this compare to our other packages?
The Essentials Package is ideal if you’re looking for more than visuals — it’s a full brand foundation, built with strategy, messaging and practical tools so you can show up confidently across everything you do.
