identity

The Essentials Package for charities + non-profits

voice

messaging

A cartoon-style hand making a finger heart gesture, wearing a pink sleeve.

A mini brand identity for small teams with big hearts

Perfect for charities and non-profits (and therapists, coaches and small businesses!) who want to level up their visual identity and online presence - without the faff of a full rebrand.

This new affordable branding package gives you just enough to show up confidently, consistently, and in a way that feels like you.

What's included:

  • A blue circle with a white checkmark in the center.

    A simple, flexible logo design (primary + secondary lockups)

  • A blue circle with a white checkmark in the center.

    Custom colour palette + typeface pairing

  • A blue circle with a white checkmark in the center.

    A 3-sentence brand statement to capture your purpose and personality

  • A blue circle with a white checkmark in the center.

    Tone of voice guide (keywords + do’s and don’ts) for consistency across your content

  • A blue circle with a white checkmark in the center.

    A set of social media templates (up to 6) to keep your posts on-brand and eye-catching

  • Want a website too?

    We offer a heavily discounted Squarespace website add-on (1–2 pages) for Essentials clients. Just let us know if you'd like to include it.

Who is it for?

  • A blue circle with a white checkmark in the center.

    You’ve outgrown your DIY brand

  • A blue circle with a white checkmark in the center.

    You want a professional look and feel - but don’t need a full-scale rebrand

  • A blue circle with a white checkmark in the center.

    You run a small business, charity, or therapy/coaching practice and need help showing up online

What does it cost?

  • £950

    Essentials Lite

    Includes all core deliverables with a streamlined discovery process and fewer social templates (3 instead of 6).

  • £1,200

    Essentials Standard

    Our most popular option — includes everything listed above, with room for one round of refinements.

  • £1,500

    Essentials Plus

    Ideal if you’d like extra customisation or an additional feedback round.

How does this compare to our other packages?

The Essentials Package is ideal if you’re looking for more than visuals - it’s a full brand foundation, built with strategy, messaging and practical tools so you can show up confidently across everything you do.

Just a logo

A mark you'll be proud to stick on everything. Nothing more, nothing less.

1 of 6 brand pieces
  • Logo design

Logo + branding

Your logo plus the colours and fonts that make it feel like you.

2 of 6 brand pieces
  • Logo design
  • Colours & type

Full visual package

The whole look, ready to roll out, with a few bits of collateral to get going.

2½ of 6 brand pieces
  • Logo design
  • Colours & type
  • Basic collateral
The full works

Essentials

Everything you need to look, sound and show up like a proper brand.

6 of 6 brand pieces
  • Logo design
  • Colours & type
  • Brand statement
  • Tone of voice guide
  • Social templates
  • Strategy & support

Ready for a brand that feels like you - and looks good doing it?

Book a discovery call