8 things our pets can teach us about marketing and comms

National Pet Month is the perfect time to take inspiration from our furry friends. Pets might not be able to run a marketing campaign (imagine the chaos!), but they’ve got a few things figured out when it comes to communication, consistency, and connection.

Here are eight lessons we can take from them - straight from the pets in the olio creative team.

1. Consistency builds trust

Pets love routine - whether it’s mealtimes, walkies, or their favourite spot on the sofa. Finley, our Office Supurrvisor & Chief Meower, demands breakfast at precisely the same time every morning (and loudly protests if it’s late).

In marketing, showing up consistently builds trust with your audience. A strong brand isn’t about one-off bursts of activity; it’s about being present regularly and reliably.

2. Non-verbal cues matter

Your pet can communicate so much with just a look (or a wag of the tail). Bruno, Abi’s energetic border collie, knows exactly how to guilt-trip her into another walk with his expressive eyes alone.

The same goes for branding - your visuals, design, and tone of voice speak volumes before a single word is read. Make sure they send the right message.

3. Curiosity keeps things fresh

Pets are natural explorers, always sniffing out new things (or, in Mac’s case, keeping things interesting by causing a bit of mayhem). Mac is often the first to investigate anything new at home, from a bag left on the floor to an open drawer.

Good marketing is the same - brands that stay curious, try new ideas, and experiment with content keep their audience engaged.

4. Listening is just as important as talking

Your pet knows when you're happy, sad, or stressed - because they’re paying attention. Alvin, the eldest pet in the olio family, is always there when a cuddle is needed.

The best brands do the same. Listening to your audience (through comments, feedback, or social media) helps you create content that truly connects.

5. People remember how you make them feel

Your pet might not remember what you said, but they remember how you make them feel (and we remember how they make us feel!). Mister, for instance, has a way of making everyone feel loved with his snuggles and his zoomies after bath time.

Marketing is no different - whether it’s a website, social post, or email, people remember the experience more than the words. Make it a good one.

6. Trust takes time but can be lost quickly

A pet’s loyalty isn’t automatic - it’s built over time. Moss, the newest addition to the team, is still settling into her new home, and slowly building trust with her new parents and big brother Finley. 

Trust is earned through transparency, consistency, and authenticity, but it can be lost in an instant if a brand makes a misstep.

7. Keep it simple

Pets don’t overcomplicate things. They know what they want (food, belly rubs, naps). Finley is no exception - he’s happy as long as he gets his meals, cuddles and attention.

Your marketing should be the same—clear, simple, and easy to understand. If people have to work too hard to get your message, they’ll switch off.

8. Show your personality

Every pet has their own quirks, and that’s what makes them loveable. Whether it’s Mister’s love of Babybels, Bruno’s goofy smile or Mac’s car-engine purring, it’s those little quirks that make them them.

Brands that embrace their personality - whether it’s humour, warmth, or a unique perspective - stand out in a crowded space.

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Need help finding your brand’s voice, keeping your messaging consistent, or making your content more engaging? We’re here to help. Get in touch today.