Why Anyone Can Build a Squarespace Site, but Hiring an Expert Is Like Upgrading from a Toy Car to a Ferrari
Squarespace is like that DIY home improvement kit that promises you can build your dream space with a few simple tools and no prior experience. And sure, anyone can put together a basic site — that’s the beauty of it. With its drag-and-drop interface and user-friendly customization options, Squarespace makes building a website as easy as ordering pizza online. But let’s be real: while you might be able to assemble a pizza (or a website) yourself, does that mean it’s going to look or taste like something from a five-star restaurant? Absolutely not.
So, yes, anyone can build a Squarespace site. But hiring an expert? That’s like moving from a tricycle to a Tesla. It’s the difference between a “meh” site that barely turns heads and a standout, polished site that screams, “Look at me, I’ve got it together!”
Design: DIY Is Fine, but an Expert Is a Design Wizard
Let’s face it: while Squarespace’s templates are beautifully designed, it’s easy to fall into the trap of thinking that just choosing a template and adding some text is enough. What happens is that your site ends up looking like every other site on the internet with the same template. Sure, it works, but it doesn’t wow.
Hiring an expert is like calling in a magician to make your website disappear — into the top ranks of Google search results. They know how to tweak those templates, add custom CSS, and create a unique look that’s tailored to your brand. Want a hero image that makes people stop scrolling or a layout that maximizes readability and engagement? An expert can do that, and they do it with style.
Functionality: DIY Might Work, But an Expert Can Make Your Site Work Like a Well-Oiled Machine
Squarespace is designed to be simple and straightforward, but as your site grows, you might want it to do more than just look pretty. Maybe you need custom integrations, e-commerce functionalities, or interactive elements that don’t come standard in the Squarespace toolkit.
An expert knows all the tricks and workarounds that can turn your basic site into a full-featured powerhouse. They can code in custom elements, embed third-party tools, and optimize the user experience so that your site isn’t just functional — it’s delightful.
SEO: DIY SEO Is Like a Bad First Date, Expert SEO Is Like Finding Your Soulmate
SEO might not be the sexiest topic, but it’s essential if you want your site to be seen. Anyone can slap in some keywords and call it a day, but that’s like wearing socks with sandals and expecting people to think you’re cool.
An expert understands the nuances of SEO — from image alt texts and meta descriptions to structured data and page speed optimization. They can fine-tune your site so it doesn’t just blend in with the millions of other Squarespace sites out there but stands out on the search engine results page like it owns the place.
If you want to go one step further, take a look at SEOSpace, the All-In-One Squarespace SEO Plugin!
Brand Consistency: DIY Is Like Picking Out Clothes in the Dark, Expert Is Like Hiring a Personal Stylist
When you build your site yourself, it’s easy to overlook the importance of a consistent brand identity. Maybe you go with a different font on one page or use colors that don’t quite match your brand palette. Before you know it, your website looks like it’s trying to decide if it’s a high-end boutique or a 90s throwback.
An expert can ensure that your brand shines through every part of your site, from the homepage to the blog post footer. They’ll help you choose the right fonts, colors, and imagery that align with your brand personality. The result? A site that looks cohesive and polished, and that tells visitors, “Hey, we know what we’re doing.”
Time: DIY Is Fun Until It’s 2 AM and You’re Wondering Why the Header Won’t Align
Squarespace is designed to be accessible, but there’s a difference between building a site and building a site that’s actually good. Hours can turn into days as you try to figure out why your layout won’t align, why that slider looks weird on mobile, or why your contact form suddenly decides it hates you.
Hiring an expert is like having a fast-forward button for your website creation. They’ll get it done in half the time, and they’ll do it right. That means more time for you to focus on what really matters — like running your business or binging your favorite TV show without feeling like you need a 5-hour nap after.
Customization: DIY is Like a Coloring Book, Expert Is Like a Canvas Painted by Picasso
Squarespace is great for getting a site up quickly, but if you want real customization that reflects your unique brand and goals, you’re going to hit some walls. Sure, you can add a few Code Blocks and play with custom CSS, but if you want a true custom experience, it’s time to call in the pros.
Experts know how to turn those Code Blocks into something that actually makes a difference, and they can bring your vision to life in a way that DIY never could. Whether you’re looking for subtle animations or unique layout changes, hiring an expert takes your site from “that’s fine” to “wow, this is incredible.”
Final Thoughts: Don’t Just Build a Site, Build a Showstopper
It’s tempting to take the DIY route, and there’s absolutely no shame in giving it a shot. But if you’re serious about having a site that’s not just functional but also engaging, well-designed, and truly optimized for your business goals, hiring an expert is the best move. Think of it as upgrading from a toy car to a Ferrari — it might cost a little more, but it’s going to get you where you want to go faster, with style, and without any of the stress.
So, go ahead, build your site. But if you want to make it exceptional, call in the pros. Your future self (and your visitors) will thank you.
Book in a call with us today to chat about your website project and how we might be able to help you!
